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Moore's delight at Japan FIFA reception
Writing on the official EA Sports blog, Moore explains his frustration with the the difficulty western developers face in gaining good scores in the Japanese press. This is a subject he'll know very well from his time at Microsoft trying to make Xbox a success in the region.
But he goes on to explain how delighted he for FIFA 10 to be accepted by Japanese press and gain a score of 36/40 in Famitsu magazine.
"In the past, we've pointed to things like genre preferences, game play mechanics and character art as issues in breaking through in this culture. But with simulation sports games, these issues would seem much less relevant - it's typically about the gameplay. So you can imagine my disappointment every year as we struggle to break through in Japan with our outstanding FIFA franchise (which, I should point out, is a game made by developers from more than 20 different countries, including Japan). This year's tour de force has been universally-acclaimed as the best iteration ever in the long history of the franchise, garnering a number of perfect scores from reviewers and averaging a metacritic score of 91. So imagine my delight to see Famitsu award the game a platinum rating (36/40), a score only enjoyed by the cream of the crop of games released in Japan. That score obviously caught soccer gamers eyes over there, as the game debuted in the top 10 this week, much to our delight.
"Having said all of that, it is clear we still have work to do in Japan to more fully understand what drives that gamers attraction to sports titles. Let me be clear on this. I recognize that there are many factors that contribute to a gamer's decision to purchase (or not) a particular game, I'd just hate for the gamers in Japan to not get as much enjoyment as the rest of the world out of the best sports game of this console generation. Also, we'll continue to do our part to try to better understand the Japanese consumer - with market research, focus groups with gamers of all ages, and feedback sessions with journalists - and continue to improve on the best soccer game in the world."
A well deserved score for a very good game. Check Boomtown's review of the game via the link below.
But he goes on to explain how delighted he for FIFA 10 to be accepted by Japanese press and gain a score of 36/40 in Famitsu magazine.
"In the past, we've pointed to things like genre preferences, game play mechanics and character art as issues in breaking through in this culture. But with simulation sports games, these issues would seem much less relevant - it's typically about the gameplay. So you can imagine my disappointment every year as we struggle to break through in Japan with our outstanding FIFA franchise (which, I should point out, is a game made by developers from more than 20 different countries, including Japan). This year's tour de force has been universally-acclaimed as the best iteration ever in the long history of the franchise, garnering a number of perfect scores from reviewers and averaging a metacritic score of 91. So imagine my delight to see Famitsu award the game a platinum rating (36/40), a score only enjoyed by the cream of the crop of games released in Japan. That score obviously caught soccer gamers eyes over there, as the game debuted in the top 10 this week, much to our delight.
"Having said all of that, it is clear we still have work to do in Japan to more fully understand what drives that gamers attraction to sports titles. Let me be clear on this. I recognize that there are many factors that contribute to a gamer's decision to purchase (or not) a particular game, I'd just hate for the gamers in Japan to not get as much enjoyment as the rest of the world out of the best sports game of this console generation. Also, we'll continue to do our part to try to better understand the Japanese consumer - with market research, focus groups with gamers of all ages, and feedback sessions with journalists - and continue to improve on the best soccer game in the world."
A well deserved score for a very good game. Check Boomtown's review of the game via the link below.
| References to other articles | |
Review: FIFA 10 (X360)The best football game keeps on getting better.
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